Resources
A short list of high-signal sources for retail media and commerce media. These are the sites we check when updating the directory, the news page, and the FAQs.
Last updated: September 2026
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Research & Data
Market forecasts and US / global retail media spending data
Commerce media research, including Future of Commerce Media
Global retail media forecasts and analyst reports
Retail tech and retail media network landscape reports
Industry News & Analysis
Regular coverage of retail media, commerce media, and ad tech
Retail media, commerce media, and brand advertising coverage
News and analysis on retail media networks and brands
Retail media strategy and network developments
Retail and ecommerce reporting, including media network launches
Retailer operations and retail media developments
Retailer-focused coverage of media networks and in-store media
Associations & Standards
Industry bodies and resource hubs. Specific measurement frameworks are listed under Measurement.
US industry guidelines, commerce media research, and working groups
European retail media glossary, attitudes research, and 101 guides
Canadian retail media resource centre, buying guide, and explainer
Retail media glossary and market resources for Australia
South African connected commerce and retail media glossary
Measurement & Standards
Citable industry frameworks for on-site, off-site, and in-store retail media measurement. Dated reports stay on News & Studies.
Foundational US framework for onsite, offsite, online, and in-store RMN measurement (Jan 2024)
Updated EU standards: measurement funnel, incrementality, 30-day default lookback (Jan 2026)
IAB + IAB Europe methods for causal lift vs attributed ROAS (Nov 2025)
IAB + IAB Europe store zones, impression metrics, and sales windows (Dec 2024)
Glossaries
Official definitions live here. Measurement frameworks are under Measurement; dated reports stay on News & Studies.
Interactive pan-European terms for on-site, off-site, in-store, and measurement
The original IAB Australia glossary that informed later European definitions
Regional glossary covering connected commerce and retail media
Directories & Databases
Independent database of retail media networks and platforms
Our curated list of platforms, networks, and technology providers
Selected reports and forecasts from the industry
Short answers on platforms, networks, pricing, and measurement
Know a source we should add?
We’re keeping this list short on purpose. Suggest a site, glossary, or database that belongs here.
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