News & Studies
This page collects recent, high-quality research and analysis on the retail media and commerce media landscape. We focus on market size, growth forecasts, platform trends, and measurement developments from established industry sources.
Last updated: August 2026
Market Size & Forecasts
Global retail media ad spend is forecast to reach $200.4 billion in 2026 and $223.4 billion in 2027. Growth is slowing, especially when Amazon is excluded.
View report →Projects global retail media spending to grow from $184 billion in 2025 to more than $300 billion by 2030, with strong gains outside China.
View report →US retail media spend is expected to approach $70 billion in 2026. Amazon and Walmart continue to capture the large majority of incremental dollars.
View report →Industry Trends & Benchmarks
Overview of the technology providers and emerging players shaping on-site, off-site, and in-store retail media capabilities.
View report →European buyer and seller perspectives on retail media partnerships, on-site vs off-site allocation, and network diversification.
View report →Survey-based benchmarks on how retail media networks are structured, where they invest, and how they view measurement and AI.
View report →From the RMP Blog
A clear breakdown of the difference between the technology layer (platform) and the advertising business (network), and why the distinction matters.
Read article →An educational look at the technology that enables retail media networks - inventory, audiences, measurement, and the role of platforms.
Read article →We’re publishing practical, neutral guides on how retail media works - from pricing models to data collaboration and measurement.
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