News & Studies

Skai announced a direct integration with Uber Advertising's own ad tech, so brands and agencies can analyze, create, manage and optimize Uber campaigns inside Skai in Canada, Mexico, Chile, the UK, France, Japan, Taiwan and Australia. Uber campaign data also feeds Skai's cross-channel intelligence layer. Uber's 208M+ monthly active consumers and 40M+ daily trips and orders are company-stated. Separate from the TripleLift × Uber and Uber × Affinity cards. Uber Ads and Skai are on Platforms.

Pentaleap (unified ranking of sponsored and organic products on the retailer's digital shelf) and Osmos (an operating system for planning, buying and measuring retail media across onsite, offsite, in-store and CTV) are partnering so direct-sold Osmos campaigns compete in the same onsite auction as external demand connected through Pentaleap, with relevance rules applied to both. Pentaleap names The Home Depot and Macy's as users of its ranking engine. Its claim of 80–140% higher ad revenue from the same inventory in A/B tests is company-stated. Pentaleap and Osmos are on Platforms.

Lowe's Media Network is expanding beyond its own surfaces to Roku, DoorDash, Reddit, TikTok and YouTube. It is adding Ipsos for independent incrementality (MMM plus agile attribution), says it is among the first retailer networks to offer incremental ROAS for top spenders, is expanding creative support, and is launching answer-engine optimization for LLMs and AI search. Company-stated, via Marketing Dive. Lowe's Media Network is on Platforms.

Uber first-party signals can be activated across TripleLift open-web inventory through PMPs in DSPs. Formats are high-impact, native and standard display, plus online video. "First" is company-stated. Separate from the Skai × Uber and Uber × Affinity cards. Uber Ads is on Platforms.

Amazon Ads launched Interactive Video Ads and Pause Ads on Prime Video in India, with calls to action including Add to Cart on Amazon.in, Get a quote and Book an appointment. Pause Ads keep the interactive overlay up while content is paused. Both are free for a limited time over the festive season. Amazon says that in other markets interactive campaigns delivered 50%+ more total purchases and 35%+ more new-to-brand purchases. Those figures are company-stated. Amazon Ads is on Platforms.

Footprints AI (Bucharest) and WMG Product & Services (Belgrade) partnered so Serbian retailers can launch RMNs across in-store, on-site and off-site. Footprints supplies the tech platform and marketplace. WMG runs local ad sales, campaign management, billing and reporting. First Serbian networks are in onboarding. Adria expansion is planned for 2027. Scale figures (10,000+ stores, 50 million shoppers, 650+ brands) are Footprints-stated. Neither company is on Platforms.

Asda and Rokt put Rokt Pay+ on the payment page and Rokt Thanks on the order-confirmation page across Asda online grocery and George. Asda frames it as a new retail media revenue stream at purchase. Company-stated results: Rokt revenue on George more than doubled after Pay+; Pay+ is 51% of Rokt revenue on George and 36% across Grocery and George; grocery Rokt revenue grew 72% YoY on a 30-day comparison; customer conversion was unchanged. This is checkout offer media, not Asda's classic RMN buy path. AS Eleven Media Services is on Platforms.

Love's Media Group published an eight-week case with a leading beverage brand promoting a 3-for-$9 offer across participating locations. Placements included exterior posters, in-store digital screens, pump screens, pump toppers, interior posters, restroom flyers and counter mats. MarketDial test-and-control (51 control stores) reported 23% incremental unit lift and 19.6% incremental sales lift at 99% confidence. Figures are company-stated. The brand was not named. Love's Media Group is not on Platforms.

At its 8 Oct Upfront, Tesco Media launched Ad Manager, a self-serve tool for planning, booking and measuring campaigns, built on Kevel. It starts with Sponsored Products, with Display and Video to follow. Tesco also put approved creator content on Tesco.com, the app and in-store screens (Marketing Week: 3,800+ screens). Tests of shoppable video and Intelligent Store Orchestration (Barrows) are running. Tesco plans to expand incrementality measurement to cover 93% of Tesco Media spend within six months. Figures are company-stated. Tesco Media & Insight and Kevel are on Platforms.

THG Commerce integrated labelled Criteo Sponsored Products into its AI Shopping Assistant, built on Google Cloud's Gemini Enterprise. Sponsored products appear next to organic recommendations. THG calls it a first in Europe, which is its own claim. Early CTR and conversion multiples are company-reported, with no baseline disclosed. Criteo is on Platforms.

At Partner Connect 2026, Walmart Connect said U.S. advertisers can buy Spotify audio, video and display through Walmart DSP, with closed-loop sales measurement. Advertisers can also reach Warner Bros. Discovery live linear inventory (TBS, TLC, truTV, HLN, Food Network) through a FreeWheel private marketplace. A Yahoo DSP and Magnite CTV test is moving into alpha beyond VIZIO. Walmart Connect is on Platforms.

Five media buyers told Digiday their clients' Amazon Ads spend is up 15-40% on last year. The growth is moving into Amazon DSP, CTV and online video, and away from sponsored products. Tinuiti says the DSP spend it manages is up 25-30% from 2025. These figures come from buyers, not Amazon. Amazon Ads is on Platforms.

LuLu and Kody Middle East put 62 AI-enabled Odigo robots into 30 stores. The robots run brand campaigns that can be updated in real time by location, store or market. LuLu calls it the UAE's first, which is its own claim. LuLu is not on Platforms.

Hakuhodo and Hakuhodo Technologies added retail media as a channel in the Tele-Digi AaaS Simulator, with seven partners: AEON Channel AD, Welcia signage, Famima TV, Seven-Eleven Japan digital signage, Tsuruha Group signage, ARUTANA, and PPIH Don Don TV. Advertisers can model reach and budget across retail media, TV, digital, CTV, and out-of-home. Source is the Japanese release. ARUTANA, Famima TV, and Seven-Eleven Ad Connect are on Platforms. The release names Seven-Eleven digital signage ads, not the Ad Connect product name.

CARTA group fluct is embedding Retail Ad Manager in DearOne's ARUTANA SDK, so retailers can sell app inventory direct and through the ARUTANA network, and advertisers can buy those apps from DSPs fluct connects to. The 50+ apps and 50 million MAU figures are company-stated. Source is the Japanese release. ARUTANA is on Platforms.

Trial Holdings (including Seiyu) and Sugi Pharmacy launched the TOKYO Retail Media Federation to build a cross-retailer network and work toward a shared metric for ad and promo value. A May 2026 proof of concept across 401 Tokyo-area stores estimated about 6.85 million deduplicated store visitors over four weeks, with about 2.1% customer overlap. That figure is a GPS estimate, not screen viewers. Trial, Seiyu, and Sugi are not on Platforms.

Particular Audience launched Trade Media, a managed service for launching and adjusting supplier-funded online promotions, applying only the discount needed to beat a competing price. Conversion-lift figures in the release are company-stated. Particular Audience is not on Platforms. Related reading sits in Whitepapers: IAB on trade and media in retail media.

Marina Mall Abu Dhabi signed an eight-year deal with Hypermedia (W Group Holding) to design, run, and sell indoor and outdoor screens with programmatic DOOH. Marina Mall and Hypermedia are not on Platforms. The pattern matches other mall and destination networks already listed, including Westfield Rise.

CommerceIQ extended Retail Media Management (AllyAI) to Chewy Ads for pet-brand bid and budget decisions tied to digital-shelf signals. Q2 pet-revenue and out-of-stock figures in the release are company-cited, not independent benchmarks. CommerceIQ and Chewy Ads are on Platforms.

Amazon estimates about 20% of brand sales value arrives after the 7-30 day window, based on company commentary covering 2M+ June campaigns. That figure is company-stated. Distinct from the unBoxed Full-Funnel card. Amazon Ads is on Platforms.

Kroger, Vidmob, and MMA Global analyzed 1,900+ Meta and DV360 assets. The 81% conversion-forecast accuracy and conversion-lift figures are study-reported. Kroger Precision Marketing is on Platforms.

Anytime Media @ 7-Eleven covers 760+ stores, My 7-Eleven, and digital channels. Weekly transaction and screen-rollout figures are retailer-stated. No public advertiser portal found yet, so this stays news-only.

Advertisers can buy Koddi-powered onsite inventory from Teads Ad Manager in the US and Europe, including sponsored products and high-intent display. Named networks include Gopuff UK, Hopper, and Wolt Ads. Retailers keep inventory, pricing, and quality controls.

Full-Funnel Campaigns put sponsored ads, display, video, and streaming TV in one AI-optimized campaign. Amazon also expanded DVA+ for programmatic buying and is positioning Ads Agent across planning, creative, optimization, and measurement.

Blu Commerce measurement connects to Pacvue’s Commerce Media Operating System. Revlon Mitchum Amazon results in the release (weekly revenue lift and Best Seller Rank) are company-reported, not independent benchmarks.

Company-owned U.S. restaurants are testing third-party ads in the app, kiosks, and digital menu boards. McDonald’s has said it wants a media business worth about $1 billion system-wide over time. That figure is company-stated. No public advertiser portal yet, so this stays news-only.

Best Buy CTV pairs first-party shopper and device data with inventory from LG, Roku, and Amazon Fire TV (Insignia). Programmatic buying through Amazon Ads is planned for February 2027. MediaPost reports multi-touch attribution starts 30 Sep 2026 across onsite, offsite, CTV, social, and in-store.

U.S. Ads Manager is now Brand Center. DoorDash adds inventory and substitution insights, Catalog Editor, and Merchandising Tasks that can connect brands to Dasher in-store help where eligible. Shelf-signal volume in the announcement is company-stated.

Citi’s U.S. Consumer Cards business is selling placements on Citi.com, the Citi Mobile app, and paid media. Scale and transaction figures in the release are company-stated. Closed-loop measurement is claimed. Planned Kard acquisition is not a live directory listing.

Axonet says its First-Party Media Network is one buy across 20,000 retailers. Shopper-reach figures are company-stated. Sophia early access lets partners apply their own attribution windows. Axonet Media is already on Platforms as Alliance / sales house.

QMS combined Metcash LocalEyes screens with The Convenience Network at 7-Eleven for a threshold / in-store DOOH buy. Scale figures (screens, weekly impressions, locations) are from the operator announcement.

Kingfisher’s Brico Depôt Spain said H1 2026 retail-media revenue was up 140% year over year, with campaigns across stores and digital. The stack cited in coverage is Unlimitail and CitrusAd. Growth figures are retailer-reported.

Retailers and marketplaces can share first-party audience segments with brand and seller partners on eligible Google Ads campaigns. Traffic must return to the commerce partner’s site, and the retailer keeps sharing controls.

At Inspire 2026, Walmart described Scintilla as an insights layer on first-party data, including conversational “Marty for Scintilla.” This is Data Ventures, not a new Walmart Connect buy path.

Albertsons Media Collective and LiveRamp extend incrementality and multi-touch attribution across owned inventory and Meta, DV360, GAM, and Perion, using transaction data. PepsiCo is the named pilot.

Sam’s Club Connect introduces a modeled future-buyer targeting suite. P&G Cascade is the cited early advertiser. Performance figures in the coverage are advertiser-reported claims, not independent benchmarks.

Mall operator Simon Property Group opens a commerce media network across 200+ destinations with managed and self-serve activation, on-property screens, and off-platform media.

Ace Hardware’s retail media network adds measurement enhancements, an audience library, social and influencer capabilities, and DoorDash storefront advertising.

Walmart Connect alum’s independent AI decisioning layer for suppliers across retail media networks; Clutch VC leads; general availability planned for fall 2026.

KDDI × Mitsubishi Corporation JV runs Lawson Vision signage and data-driven journeys; plans about 3,000 stores by summer 2027.

Seven-Eleven Japan (80%) with Dentsu and CyberAgent launches in-store signage and app advertising; targets ¥20 billion in revenue by FY2030.

KT links CU convenience-store screens to its Baro Advertising platform for end-to-end retail media operations.

Survey of RMN usage: Amazon 89%, Walmart Connect 47%, Roundel 32%. Sales remains the top success metric; cost is the leading challenge on most networks.

eMarketer’s Marzano report says incremental commerce-media ad spend peaks at $17.21B in 2027, then falls to $13.56B by 2030. Distinct from the US and Europe total-spend cards already on this page.

IAB Europe presented this at DMEXCO. Forecast is 14.2% CAGR, about €3B of new spend a year, with growth easing from 18.5% in 2026 to 10.5% in 2030. Separate from the eMarketer Europe forecast already on this page.

US commerce / retail media growth revised to +13.6% YoY (from +12.1% in January). Overall US ad spend is now forecast at +12.3%.

US retail media spend is forecast at $71.98 billion in 2026 (+18.7% YoY), remaining above $113 billion by 2030. Advertisers are concentrating spend where they can find scale and accountability.

European retail media is more than €20 billion ($22.56 billion) this year, with a 20.4% CAGR from 2024 to 2028. Fragmentation across markets is the main limit on scale.

Global retail media ad spend is forecast to reach $200.4 billion in 2026 and $223.4 billion in 2027. Growth is slowing, especially when Amazon is excluded.

Projects global retail media spending to grow from $184 billion in 2025 to more than $300 billion by 2030, with strong gains outside China.

HFS Research, with Cognizant, surveyed 100+ senior leaders at US and Canadian retail media owners across retail, grocery, QSR and travel. 74% run 5% or less of retail media revenue through agent-influenced channels today, but 31% expect at least 15% within 24 months. 70% say they can't demonstrate ad value when an agent buys, and 63% say advertisers already question measurability. 71% expect impression- and click-based units to lose value. Incrementality and outcome measurement is the most-funded capability (61%), while only 28% fund agent and bot traffic classification. Analyst survey sponsored by a vendor.

The survey covered 1,493 U.S. adults, 550 of them AI shoppers. 89.9% verify AI recommendations before buying, and 21.6% let an assistant complete a purchase. Assistant use: Gemini 63.5%, ChatGPT 60%, Amazon's assistant 27.5%, Walmart's assistant 22.5%. Vendor survey. Fielded 27 Aug–1 Sep.

eMarketer and Bain surveyed 61 US retail media network leaders on which formats will drive the most revenue growth over the next year. Top three are all onsite: search and sponsored product ads (43%), native AI ads (39%), and display/banner ads (36%). Emerging offsite formats (social, CTV, influencers) landed at 20%. Networks expect about 23% revenue growth this year, though 31% expect to come in under plan. Growing the long-tail advertiser base was the top past-year focus (49%). Only 31% strongly agree retail media revenue is incremental to existing supplier spend, down 14 points year over year. Sample is small (n=61). Reported in The Drum.

The "From Fragmentation to One View" playbook draws on an MMA Global India survey of 126 senior advertisers. 82% aspire to full-funnel execution, but only 18% say they are very successful at it. 67% name the lack of unified cross-channel measurement as the biggest obstacle. 59% now view retail media as full-funnel. WPP Media's modelling attributes 20-25% of offline sales impact to commerce spend. Those modelling figures are vendor-reported. Amazon Ads is on Platforms.

Incremental's "Ready or Not" survey of 500 retail media decision-makers found brands and agencies prefer AI optimising toward incremental ROI over last-touch ROAS, 58% to 23%. Sell-side respondents agree, 54.4% to 16.7%. 88.7% of buyers say they could defend an AI decision to leadership, but 49.7% have already had one they could not justify. This is a vendor survey. Incremental is not on Platforms.

In "What's Holding Back In-Store Retail Media?", Forrester says 69% of B2C marketers plan to raise RMN spend in 2026, mostly on digital. In-store stays small for four reasons: it competes with trade and shopper budgets, physical networks are costly, measurement is fragmented, and teams have to align across functions. The report is paywalled. This card uses only the public summary.

Overview of the technology providers and emerging players shaping on-site, off-site, and in-store retail media capabilities.

European buyer and seller perspectives on retail media partnerships, on-site vs off-site allocation, and network diversification.

Survey-based benchmarks on how retail media networks are structured, where they invest, and how they view measurement and AI.

IAB's framework, built with BVDW, IAB Australia, IAB Canada and IAB Europe, sets five screening questions and sorts 14 use cases. Five are typically enabled by a clean room: audience overlap, data enrichment, BYOD targeting, suppression and retailer audience activation. Nine are only enhanced by one, including attribution, incrementality, reach and frequency, and media mix. IAB says a clean room is unnecessary for incrementality when exposure and purchase data both sit inside the retailer's own media environment. It is a framework, not a survey, with no adoption or cost figures. It also states that a clean room does not by itself create a legal basis for sharing data.

Where paid influence sits versus trade spend, and the grey zones that sit between them: CTV, CRM, and in-store. Useful when comparing a media IO to a trade budget.

87% of respondents say retail media is a significant or regular channel. Partners rated “good” rose to 66% (from 44%). Measurement remains the main constraint.

Only 15% of respondents report strong measurement confidence. 52% say they are shifting open-web DSP display toward retail media DSPs.

Survey of 1,008 US consumers. 28% use AI daily for shopping research. Sponsored products were the most influential format for 59% of respondents.

NIQ’s commerce-media framing puts US retail media near $107.6 billion in 2026, with brands active on about 8 RMNs on average. Treat this as a different definition than the eMarketer US spend card above.

A 30-day recap of retail media platforms and networks: WARC’s $200.4B forecast, Walmart and Amazon ad results, CTV expansion, and why growth is slowing.

An educational look at the technology that enables retail media networks - inventory, audiences, measurement, and the role of platforms.

A clear breakdown of the difference between the technology layer (platform) and the advertising business (network), and why the distinction matters.