Directory Snapshot: 131 Retail Media Listings, October 2026
A retail media network is the advertising business a retailer sells to brands. A retail media platform is the technology underneath it. An alliance is one commercial front door across several retailers. On 8 Oct 2026 the Retail Media Platform directory lists 131 of them: 86 networks, 40 technology providers, and 5 alliances.
These counts are the listings on this site, not a share of industry spend. A card is included only when there is a public advertiser page. One listing can sit in more than one market, so market bars are not used here.
The charts below are the same four cuts. Each one answers a different question a buyer or operator actually asks.
What is listed
The first split is type. It is the one that stops a technology vendor being compared with a retailer network.
131 listings on 9 Oct 2026. Type is the split between the business brands buy and the technology underneath it.
86 cards are retail media networks. That is the commercial product brands buy, such as Walmart Connect, Target Roundel, or GrabAds.
40 cards are technology. That is the engine: ad serving, commerce-media tools, in-store and DOOH stacks, and data collaboration. Carrot Ads sits here. Instacart Ads, the network, does not.
5 cards are alliances or sales houses. One contract, several retailer partners. Unlimitail is the example used on the FAQ page.
Where the networks sit
Category is the retail setting, not the country. Technology is its own group so a stack vendor is not filed under grocery.
91 retailer and alliance cards by retail setting. The 40 technology cards are their own group and are not shown.
Specialty retail is the largest retailer group on the list, at 37. Grocery and CPG is 21. Major global marketplaces and banners are 19. Delivery and on-demand is 9. Pharmacy and health is 5.
A short list in delivery does not mean delivery is a small business. It means fewer networks on this directory have a public advertiser page in that group.
Who powers the network
Powered by is filled only when a primary source names the stack. A blank is Unknown. It is not a claim that the retailer built nothing.
Retailer and alliance cards only. Unknown means the source did not name a stack. Each card is counted once.
Of the 91 retailer and alliance cards, 42 are first-party, 29 are unknown, and 20 name a vendor. Two of those 20 also say part of the stack is first-party. Technology cards are left out of this chart, because they are the platform.
Named vendors are still a thin layer. Epsilon is on 4 cards. Topsort and CitrusAd are on 3. Kevel, Moloco, and SMG are on 2. Criteo, Koddi, dunnhumby, Pacvue, Pentaleap, VTEX Ads, and Zitcha are on 1. A card can name more than one stack, so these are matches, not a partition of 131.
Closed-loop, where stated
Closed-loop means the listing connects ad exposure to purchase outcomes. Partial means online only, or store sales still described as a roadmap.
Of 91 network and alliance cards. Technology cards are excluded.
Of the 91 network and alliance cards, 52 say yes, 21 are partial, and 18 do not say. The 40 technology cards are excluded. Closed-loop is a claim about the network, not about the software vendor.
What this snapshot does not show
It does not show share of spend, share of impressions, or which network is largest. Amazon Ads and Walmart Connect are on the list. Their revenue is not.
It does not show every network. A name without a public advertiser page stays off the directory.
It does not show country coverage as a clean total. A card can be tagged United States and Global. Adding those tags would pass 131 and look like a map. It is not one.
Formats are on the cards if you want a fifth cut: on-site is tagged on 101 listings, off-site on 56, in-store on 53, and self-serve on 42. A listing can carry more than one.
How to use the directory
Filter Type first if you are deciding whether you are looking at a network, a tool, or an alliance. Then filter category. Use Powered by only when you care who runs the stack, and treat Unknown as unstated.
The full list is on the directory. Questions on the labels are on the FAQ page.
What do these 131 listings count?
Named retail media networks, technology providers, and alliances on this directory on 9 Oct 2026. A listing needs a public advertiser page. It is not a count of industry spend.
Why are there more networks than technology platforms?
The directory lists the advertising business and the engine separately. One technology platform can power more than one network, and many retailers still describe the stack as first-party or do not name it.
Does Unknown mean the retailer has no platform?
No. Unknown means the public source used for that card did not name the stack.
Why is there no country chart?
A card can be tagged with more than one market. Adding those tags would pass 131 and look like coverage it is not.
Where is the full list?
On the directory. Label definitions are on the FAQ page.