Retail Media Platforms - Explained & Organized
Retail Media Platform is an independent resource built to help people understand the technology and systems behind modern retail media.
A retail media platform is the technology that underpins and enables retail media networks and their offerings. These platforms typically focus on a retailer’s owned and operated media channels, including websites, apps, and in-store inventory.
We provide clear, neutral information about these platforms - what they are, how they work, and how they support retail media networks globally.
What you’ll find here
Clear, neutral information designed to help you understand retail media platforms and how they support modern retail media networks.
Clear definitions
Straightforward explanations of retail media platforms and how they differ from retail media networks.
Organized directory
Key platforms grouped by category so you can quickly explore the landscape.
Educational focus
Neutral, practical information without sales pressure or marketing noise.
Open submissions
A simple way for platforms to request inclusion or updates.
Browse platforms
Explore retail media platforms by category. More platforms will be added over time.
Quick answers
Short answers to common questions. Full explanations are available on the FAQs page.
What is a retail media platform?
It is the technology that underpins and enables retail media networks and their offerings, typically focused on a retailer’s owned and operated media channels.
How is it different from a retail media network?
A retail media network is the retailer’s advertising ecosystem. A retail media platform is the underlying technology that powers it.
Who uses these platforms?
Retailers, brands, agencies, and technology partners who need to plan, buy, or understand retail media inventory.
Why are retail media platforms growing so quickly?
Because retailers control valuable first-party shopper data and high-intent environments, making their media highly attractive to brands.
What types of inventory do they typically offer?
On-site placements (such as sponsored products, search, and product pages), off-site/open web extensions, and increasingly in-store digital and connected TV.
How do brands buy retail media?
Brands and agencies can typically buy through the retailer’s self-serve platform, managed service, or via demand-side platforms that integrate with the retail media network.
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Are we missing a platform?
We’re building a practical, independent directory. If your platform isn’t listed or needs an update, we’d like to hear from you.
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